A Good Place Therapy marketing plan.

Before we spend on ads, we make sure the math, the tracking, and the SEO foundation are in shape. Once that’s solid, we restart Google Ads only when costs support it.

Timeline

Date	What happens
Tuesday, May 12, 2026	Start the foundation audit across the channels in scope.
Thursday, May 14, 2026	Share audit findings and prioritized action items for the first 30 days.
Monday, May 18, 2026	Be ready to launch: ads on, prioritized fixes underway, and reporting wired up.

Tracking first

Audit the foundation

The first step is a full review of the setup and the ad accounts.

On the site side, we will review analytics, pixels, conversion events, form paths, and booking paths, while the SEO audit runs in parallel.

On the ad side, we will review historical performance: what worked, what did not, what never got a fair test, and what we should avoid repeating.

Site and trackingAnalytics, pixels, conversion destinations, booking CTA paths, and the handoff from click to intake.

Google AdsHistorical performance, conversion-event quality, past tests, spend patterns, search-term mining, and useful signals to carry forward.

SEOTechnical issues, local search visibility, page structure, indexing, and the highest-priority fixes.

Citations and NAPDirectory presence, NAP consistency across listings, and the per-location citation health score.

Google Business ProfilePer-location profile completeness, categories, photos, posts, reviews, and local ranking visibility.

Clear reporting

Set up reporting

You should be able to see what is happening each week without needing a call.

Weekly reporting will show the basics: spend, leads, booking interest, and what changed. Monthly reviews are where we step back, discuss budget and discuss the plan for next month.

Cadence	What Kerrie sees
Weekly	Spend, leads, booking interest, conversion movement, and the immediate read on what changed.
Monthly	Trend review, budget discussion, and next-month suggestions.

30-day plan

Plan the first 30 days

The first plan comes after the audit and account review.

We will turn the foundation audit and historical review into a 30-day plan: what we will run first, what we will hold off on, what budget range makes sense, and what would make us change course.

We will review the plan together before launch, then adjust it based on what the first data shows.

Improve what works

Launch, review, improve

Once ads are live, we review the results and make the next practical change.

We will look at the funnel in pieces: the ad, the audience, the landing page, and the booking step. That makes it easier to see what needs fixing instead of changing everything at once.

Spend only increases when the numbers support it. The main numbers are CAC, LTV, lead quality.